Photo Producer & Ecommerce Photography
I produce ecommerce, lifestyle, studio, and hang tag shoots for retail and DTC brands. From shot list to final files, I organize and deliver everything.
A photo producer makes the shoot happen. The photographer operates the camera; the producer builds everything around it — the shot list, the crew, the studio, the casting, the samples, the timeline, the budget, and the file delivery. On a small shoot one person can do both. On any shoot with models, a hard launch date, or more than about thirty SKUs, splitting the roles is what keeps the day from collapsing.
Read the full guide: What does a photo producer actually do?
What Does a Photo Producer Do?
What I produce?
Ecommerce: Multi-SKU PDP sets built to convert: consistent angles, clean backgrounds, crops spec’d per channel.
Hang-Tag & In-Studio: Models, props, backdrops, and controlled lighting for lookbooks, campaigns, and on-figure product.
Lifestyle: Product in real settings, for paid social, advertising, and PDP scroll — the images that show the use, not just the item.
Images are half the job. I also handle product listings, customer inquiries, returns, chargebacks, and international Amazon accounts — so the operation behind the photo holds up too.
Learn more about Ecommerce Client Service & Marketplace Operations
Frequently Asked Photo Producer Questions
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Product imagery is your secret weapon on any ecommerce page. “Professional product photography is associated with conversion improvements commonly reported in the 10–33% range, and pages using both studio and lifestyle imagery see roughly 30% higher conversion than those using one style alone” (Product Photo Quality & Conversion Rates: Data-Backed Analysis, 2026).
The real payoff isn't just the shoot itself, but a versatile, perfectly tailored, ready-to-use asset library that drives better conversions.
I own that, and it shouldn't be the person holding the camera.
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Pre-production
Shot list built from SKU × angle × styling variant
Realistic per-look timing against the booked hours
Studio sourcing and booking
Crew: photographer, assistant, digitech, stylist, hair & makeup
Casting, contracts, and usage rights
Sample trafficking, steaming, and returns
Line-itemed budget with contingency
Shoot day & after
On-set direction and run-of-show
Client review and approvals on set
Retouch brief and rounds
File naming matched to your PIM or SKU structure
Crops and specs per channel — PDP, wholesale line sheet, paid social, marketplace
Budget reconciliation
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If there is a photographer you’re comfortable working with, I am happy to collaborate with them. If you need one, I am happy to help you find a photographer who fits your needs.
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For items like shot glasses, hats, and shoes, an estimated 30-40 SKUs per day.
Photoshoots requiring models can result in an estimated 20-30 SKUs
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I charge a day rate of $800-$1,400 for shoots. Let’s discuss your budget and how we can make your shoot a success.
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I am happy to shoot outside of NYC; however, there is a transportation fee for projects outside of the NYC area.
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I deliver JPG and PNG files to clients in the applicable platform or requested size.
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It’s best to book a shoot 3-4 weeks in advance.
Tell me what you're shooting.
Send the deliverable count, the deadline, and a budget range, and I'll come back with a scoped estimate before you book a studio.